Using Gamification to Motivate and Manage Your Intrapreneur Community

Kit Haines-Bornheimer, Vodafone


Vodafone uses innovation as a business driver. Our innovation program is largely focused on creating innovations with b-2-b customers.


We have four fulltime innovators in the enterprise business and sustain this work with a network of intrapreneurs across the globe, whom “we call innovation agents and innovation champions.”


We have seven, iterative steps:


  1. Define the vision
  2. Make the plan
  3. Find the seeds
  4. Create the space
  5. Nourish
  6. Enable Growth
  7. Take Stock



We have gamified the work paths of the innovation champions. In a good game many people don’t know they are even playing a game. By applying game theory an emotional state is produced. Therefore, Vodafone is beginning to use the Octalysis design framework on gamification developed by Yu-kai Chow.


Our innovation leads take a scientific approach to motivate internal motion. We identify core drivers, define users, discern win state, find triggers and feedback cues, and discover meaningful incentives or rewards.


Michael Graber is the managing partner of the Southern Growth Studio, an innovation and strategic growth firm based in Memphis, TN, and the author of Going Electric. Visit