growth

Many expensive and time-consuming efforts to build innovation capability and...

As you start a strategic process or an innovation discipline, bring in those who...

As a consultant to more than 150 organizations I see things go awry when...

Understanding the wants, needs, and journeys of target customers has become a...

This news kicks off a litany of questions: The question of strategy becomes...

“Engineers don’t know how to size a market opportunity, that’s weird juju...