Deeper Market Insights

Southern Growth Studio has an ethnography team dedicated to the qualitative study and analysis of deep consumer insights, leading to real innovation.

Customer Insights and Market Analysis

Southern Growth Studio

More than 95-percent of new products fail each year. This harrowing statistic should sound an alarm, one that says the way we approach the conceptualization and launch of new products does not work.

If you want to create products and sell them to people, well—to be blunt—nobody cares anymore. The mass-market engine that drove this mode of production and type of selling has expired, hence the 95-percent failure rate. Don’t create products for a too-general target and hope to push them.

Customer Insights and Market Analysis

  • Customer Personas and Journeys
  • In-depth Ethnographic Insights
  • Opportunity Mapping
  • Secret Shopping and Shopalongs
  • Market Sizing and Segmentation
  • Industry and Competitor Analysis
  • Brand Positioning and Messaging

Tell us about your project

Our proprietary research and analysis methods will lead your organization to a deeper, more valuable understanding of your stakeholders, and the market forces that move them.

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Representative Insights Clients