Deeper Market Insights

Southern Growth Studio has an ethnography team dedicated to the qualitative study and analysis of deep consumer insights, leading to real innovation.

Customer Insights and Market Analysis

Southern Growth Studio

More than 95-percent of new products fail each year. This harrowing statistic should sound an alarm, one that says the way we approach the conceptualization and launch of new products does not work.

At Southern Growth Studio, we develop insights and analysis to inform your growth strategy and tactics, including understanding your specific customer’s psychology, decision criteria, purchase triggers, and overall consumer journey. Leveraging our insights, we help you differentiate from the competition and grow.

Customer Insights and Market Analysis

  • In-depth Ethnographic Insights
  • Consumer Journey Mapping
  • Customer Segmentation & Personas
  • Market Trendcasting
  • Industry & Competitor Analysis
  • Market Sizing & Validation
  • Price Optimization
  • Brand Positioning and Messaging

Representative Qualitative Research Methods

  • Customer Intercepts and In-Depth Interviews
  • Focus Groups and Co-Creation Workshops
  • Online Surveys
  • Onsite Observation
  • Secret Shopping and Shopalongs
  • Expert Interviews
  • Immersive Exercises (video diaries, journaling, etc.)
  • Secondary Market Research

Tell us about your project

Our proprietary research and analysis methods will lead your organization to a deeper, more valuable understanding of your stakeholders, and the market forces that move them.

    (we won't share your info)

    Representative Insights Clients