Focus Groups and In-Depth Interviews

The Southern Growth Studio designs and moderates focus group sessions and in-depth interviews that generate actionable insights for clients of all sizes.

Focus Groups Get Into Your Customers’ Heads

Southern Growth Studio

Organizations that do not have a deep understanding of their customers’ needs and purchase triggers are flying blind. Only by grasping what your customers really want can you truly satisfy them.

At Southern Growth Studio, we know how to get inside the heads of your customers to truly understand how they think and what motivates their behavior. Our focus groups and in-depth interviews provide answers to critical questions like:

  • What specific events or information trigger a consumer to purchase products or services?
  • Who are the decision makers with regards to your product or services?
  • How can your brand be top of mind at the purchase trigger points for potential customers?
  • What factors do consumers most consider when choosing between brands, products, or services?
  • What features should you add to your new product or service?
  • What is the customer’s thought process before, during, and after their purchase experience?
  • What does your brand mean to prospects and customers?

Our focus groups and workshops are custom designed to get to the insights you need to run your business. Let us know how we can help you grow!

Tell us about your focus group project

Our proprietary research and analysis methods will lead your organization to a deeper understanding of your stakeholders and the market forces that move them.

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    Representative Focus Group Clients