Finding Courage to Do Something Great

For a little more than a year, I’ve been involved with ECHO, an organization...


Ethnography in Nonprofit Program Evaluation

Ask a nonprofit professional how her work is going, and you will likely be met...


Scaling the qual/quant divide

1) Qualitative and quantitative research and data collection are mutually...


Finding Great Interns for Your Business

Internships: a symbiotic relationship helping to launch young adults into...


Leverage Your Core Strength for Sustainable Growth

Most successful new businesses begin by taking advantage of a new, untapped...


But what if it’s not statistically significant?

I met with some company stakeholders at a client’s office the other day,...


Consumer Insights

Growth Insights

Understanding the wants, needs, and journeys of target customers has become a...


Trust me, I’m a Thinker/Analyst

The coolest job title I’ve ever had is Thinker/Analyst. Paraphrased highlights...


Dos and don’ts of content marketing

Inevitably, when we discuss brand objectives and marketing tactics with our...