Finding Courage to Do Something Great

For a little more than a year, I’ve been involved with ECHO, an organization...


Ethnography in Nonprofit Program Evaluation

Ask a nonprofit professional how her work is going, and you will likely be met...


Scaling the qual/quant divide

1) Qualitative and quantitative research and data collection are mutually...


Consumer Insights

Growth Insights

Understanding the wants, needs, and journeys of target customers has become a...