Finding Courage to Do Something Great

For a little more than a year, I’ve been involved with ECHO, an organization...


Ethnography in Nonprofit Program Evaluation

Ask a nonprofit professional how her work is going, and you will likely be met...


Scaling the qual/quant divide

1) Qualitative and quantitative research and data collection are mutually...


Consumer Insights

Growth Insights

Understanding the wants, needs, and journeys of target customers has become a...


Trust me, I’m a Thinker/Analyst

The coolest job title I’ve ever had is Thinker/Analyst. Paraphrased highlights...


Dos and don’ts of content marketing

Inevitably, when we discuss brand objectives and marketing tactics with our...