Sowing Seeds of Insight and Innovation

    Southern Growth Studio exposes its interns to every facet of what it does. I learned the importance of ethnography and research design--which have a shared foundation of empathy--and its application in the real world. I learned how to distill these findings into an industry assessment, and how to think critically to divine a solution to the client’s need. I learned a lot of other things like this, things that don’t transfer interestingly into description.