Leverage Your Core Strength for Sustainable Growth

Most successful new businesses begin by taking advantage of a new, untapped opportunity developing in the marketplace. These businesses can grow organically for...


But what if it’s not statistically significant?

I met with some company stakeholders at a client’s office the other day, explaining our process and how we’d be using interviews and qualitative analysis to...


Consumer Insights

Growth Insights

Understanding the wants, needs, and journeys of target customers has become a tenant of growth across the business, nonprofit, and government sectors. As...


Trust me, I’m a Thinker/Analyst

The coolest job title I’ve ever had is Thinker/Analyst. Paraphrased highlights of the associated job description include: a voracious appetite for reading,...


Dos and don’ts of content marketing

Inevitably, when we discuss brand objectives and marketing tactics with our clients, their main goal is to be recognized as “leaders,” “experts,” and...


Growth Chart Illustrated

The Real Value of Strategic Consulting

Is your company or organization slowing down? When growth becomes sluggish, it is important not to panic – know that many companies like yours go through...


Everything I’ve Learned Doing Sales for a Drink Startup Company

Howdy folks. It’s me again, your friendly neighborhood guy that just wants to tell you about this amazing new probiotic drink called Benefizz and why carrying...


The key to true business Innovation

When I tell people I’m an anthropologist, they are more likely to assume I dig up ancient peoples or dinosaurs than to assume I consult businesses to identify...


Are you getting great brand work?

Two perspectives on brand…

The world’s most recognizable brands think about “brand” with a capital “B.” When defined and nurtured properly, brand is a guiding principle for how...


Using Gamification to Motivate and Manage Your Intrapreneur Community

Vodafone uses innovation as a business driver. Our innovation program is largely focused on creating innovations with b-2-b customers. We have four fulltime...


Pivoting Your Way to Profitability

There are many unforeseen hazards between concept and launch. Pivoting provides a unique opportunity to learn from experience and to change course at key...


Winning the Scale-Up Game: From Early-Stage Bets to Market Value

This news kicks off a litany of questions: The question of strategy becomes paramount. What kind of company can you become? What value do we want to realize?...


Git-re Done! The Psychology of Project Completion

Empathy is important with all internal stakeholders. All parties need to support the change and empathize with the process. Conversation is still the best...


A Systems Approach to Creating an Innovation Funding Board

“Engineers don’t know how to size a market opportunity, that’s weird juju to them, so we provide resources to help them,” Wirkus adds. We have also...


Five Keys to Successful Collaboration

“The key to successful commercialization is successful collaboration,” he claims. “Think of the conflicts, the stress, the negotiations—and imagine if...


Keurig’s Journey into Connected Appliances

A brief history: Keuring was founded in 1990 by three MIT professors who thought there was a better way to make coffee. We miniaturized the process and made it...


Role of Corporations Today

In March, we reached the point of no return, the point where most credible international scientists agree that damage will be unprecedented and relentless. As...


Back to Basics: Elements in the Product Story

Many companies and people confuse what they mean when discussing Value Propositions, Benefits, and Features. Be clear with your product marketing.


Give us Your Lions!

When we are assigned fretful, career-minded people to project teams we know that we must spend half of our time reorienting such people. Otherwise, the...