Everything I’ve Learned Doing Sales for a Drink Startup Company

Howdy folks. It’s me again, your friendly neighborhood guy that just wants to tell you about this amazing new probiotic drink called Benefizz and why carrying it in the little cafe you own is your next big move.
That’s not exactly the sales pitch I use, but it’s not so far from the truth.

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The key to true business Innovation

When I tell people I’m an anthropologist, they are more likely to assume I dig up ancient peoples or dinosaurs than to assume I consult businesses to identify and develop transformational growth strategies. While we can all appreciate Harrison Ford donning his iconic hat to smuggle treasure out of hidden temples or that twinkle in John Hammond’s eye when he talks about fossilized dino DNA (Note: Paleontology is NOT a part of Anthropology), Anthropology and the tools it offers are capable of so much more than studying past (and dead) cultures.

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Are you getting great brand work?

Two perspectives on brand…

The world’s most recognizable brands think about “brand” with a capital “B.” When defined and nurtured properly, brand is a guiding principle for how an organization interacts internally, with its audiences, with its products and services, and anywhere else its journey leads.

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Using Gamification to Motivate and Manage Your Intrapreneur Community

Vodafone uses innovation as a business driver. Our innovation program is largely focused on creating innovations with b-2-b customers.

We have four fulltime innovators in the enterprise business and sustain this work with a network of intrapreneurs across the globe, whom “we call innovation agents and innovation champions.”

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Pivoting Your Way to Profitability

There are many unforeseen hazards between concept and launch. Pivoting provides a unique opportunity to learn from experience and to change course at key development stages, making the difference between attaining mediocre results and achieving astounding success.

“I define innovation as being a participant in our collective evolution,” says Somik. “The method is a way to become who we aspire to be.”

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Winning the Scale-Up Game: From Early-Stage Bets to Market Value

This news kicks off a litany of questions: The question of strategy becomes paramount. What kind of company can you become? What value do we want to realize? What customers do we want to engage? What categories do we want to enter or disrupt? What capabilities do we need to move in these directions.

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Git-re Done! The Psychology of Project Completion

Empathy is important with all internal stakeholders. All parties need to support the change and empathize with the process. Conversation is still the best problem-solving tool. You cannot argue with field insights. Building empathy for the process is critical to the success.

How can you infuse empathy into your process? Getting empathy on innovation projects is not a natural thing—but it sets a straight path to implementation.

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A Systems Approach to Creating an Innovation Funding Board

“Engineers don’t know how to size a market opportunity, that’s weird juju to them, so we provide resources to help them,” Wirkus adds. We have also begun a three-day Startup bootcamp that is focused on human-centered design. “The engineers get antsy when they have to deal with people rather than things for the first day-and-a-half.” After this immersion into the people-side empathy, a minimally viable product gets built.

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Five Keys to Successful Collaboration

“The key to successful commercialization is successful collaboration,” he claims. “Think of the conflicts, the stress, the negotiations—and imagine if you can streamline that process and make it even five percent better. It’s an emotional problem, not a rational one.”

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Keurig’s Journey into Connected Appliances

A brief history: Keuring was founded in 1990 by three MIT professors who thought there was a better way to make coffee. We miniaturized the process and made it more simple, personalized, and fast. Convenience is the hallmark of our brand. What we also discovered is that spouses may like their own flavors, so personalization is key to our equity.

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Role of Corporations Today

In March, we reached the point of no return, the point where most credible international scientists agree that damage will be unprecedented and relentless. As we have surpassed global CO2 concentrations at 400 Parts Per Million (PPM), let’s make this alarm a time for changing the purpose of business.

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Back to Basics: Elements in the Product Story

Many companies and people confuse what they mean when discussing Value Propositions, Benefits, and Features. Be clear with your product marketing.

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Give us Your Lions!

When we are assigned fretful, career-minded people to project teams we know that we must spend half of our time reorienting such people. Otherwise, the innovation project will implode under such fears as what will they think, can we give a preview to the VP of No, or how does this effect my bonus?

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