Trust me, I’m a Thinker/Analyst

The coolest job title I’ve ever had is Thinker/Analyst. Paraphrased highlights...


Dos and don’ts of content marketing

Inevitably, when we discuss brand objectives and marketing tactics with our...


Growth Chart Illustrated

The Real Value of Strategic Consulting

Is your company or organization slowing down? When growth becomes sluggish, it...


Pivoting Your Way to Profitability

There are many unforeseen hazards between concept and launch. Pivoting provides...


Winning the Scale-Up Game: From Early-Stage Bets to Market Value

This news kicks off a litany of questions: The question of strategy becomes...


A Systems Approach to Creating an Innovation Funding Board

“Engineers don’t know how to size a market opportunity, that’s weird juju...


Back to Basics: Elements in the Product Story

Many companies and people confuse what they mean when discussing Value...


Give us Your Lions!

When we are assigned fretful, career-minded people to project teams we know that...